Herr's Fire™ Ridged Potato Chips provides you with a unique, flavorful heat experience. The chip is their hottest potato chip flavor yet and immediately delivers the burning sensation that you have come to expect from spicy foods. Although the chip is not just about the heat. The burning sensation is balanced by flavorful savory and sweet notes that are essential in your favorite spicy dishes to keep you coming back for more. This flavorful heat experience is sure to become your next favorite spicy salty snack!